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INTERNATIONAL
EDUCATION EXPO
Overview
The International Education
Expo (IEE) is the largest overseas education exhibition in Taiwan. It
is a four-day integrated event in Taiwan's three major cities, Taipei,
Taichung and Kaohsiung. The Expo typically has 100 participants and
over 15,000 attendees -- it is the best-known and best-attended event
in Taiwan. It is the only event in Taiwan to have multiple
countries represented.
The event will welcome schools
from Canada, the United States, The United Kingdom, Australia and New
Zealand. At each venue the schools will be divided by schools
type, i.e., university, college, language school and high school.
Location and Dates
- Taipei: Taipei
World Trade Center, Hall # 1
- Taichung: Park Lane by Splendor
- Kaohsiung: Kaohsiung
Dream Mall
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- Fall 2012: October 20-23
- Spring 2013: March 16-17
- Fall 2013: October 19-22
Additional Benefits
for Participants
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Sign up students
at the fair: The IEE has a special promotion that encourages
students to sign up at the fair -- several hundred students usually
sign up! All participating schools can join this promotion by offering
some sort of an incentive to encourage students to sign up.
Your special offer will be listed on the IEE official web site and in
the fair brochure.
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Year-round
student recruiting: Participants in the fall IEE will
be fully integrated into the Oh! Study year-round student recruiting
activities. IEE participants are priority schools for receiving
students from our center!!
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Catalogue:
All IEE participants will be provided with a one-page colour profile in
the Oh! Study fall sales catalogue -- free of charge.
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Website:
All participants will have a full-page profile with their school
picture and logo on the Oh! Study website, which is the most popular
overseas study website in Taiwan.
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Brochure:
An attractive full-color event brochure for the IEE with your school
description will be distributed to all attendees at the exhibition
sites free of charge.
IEE Promotions
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IEE
Promotion budget: Approximately US$100,000.
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Media
choices: bus panel, bus stop ads, street lamp flags,
website ads, brochure distribution, radio station ad campaigns, and
over 200 local school visits and seminars.
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The Oh! Zone and
Learning Zone: In the fall of 2009, Oh! Study launched its
own web-based radio station -- the Oh! Zone. This new media
will give the IEE unique and unrivaled opportunities to promote the
fall event.
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The Oh! Learning
Zone: This site offers students free, pre-departure English
lessons, and is used to promote the IEE on a year-round basis.
Additional Services
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Translators:
All booths are provided with a
translator for the four-day event. The cost of the translator is
included in the fair registration fee.
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Substitute
Representative: If you cannot personally come to Taiwan
to participate in the IEE, we can arrange to have a
“Substitute Representative” man your booth.
Substitute representative fee: regular booth registration fee plus
US$150 / day
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Accommodation:
Five-star hotel in each city. Please see
room rates and more details on our website. Business and mid-range
hotels are available in Taipei.
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Local
Transportation: your registration include ground
transportation to Taichung and Kaohsiung and a group high speed rail
ticket back to Taipei from Kaohsiung.
How to participate
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Booth
Rental: A standard booth is 3M X 1.5M and it is equipped
with two chairs, a table and overhead lighting. Electrical outlets can
be provided for free, but MUST be ordered prior to
the fair.
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Fees: Taipei
(2 days) + Kaohsiung (1day) + Taichung (1 day): **$4,950.
(**Note: This rate is the early bird discount rate and is only
available for registrations and payments received before August 1st
for the Fall IEE and December 16th (Dec 16th) for
the spring event. (Payments received after this date will be
charged the full amount of $5,500 )
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For more information, please
email: ohstudy@ohstudy.net
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