INTERNATIONAL EDUCATION EXPO

Overview ¡V Expanded Event!

We are very excited to announce an expansion of the International Education Expo (IEE) in Taiwan. The new event will keep all the aspects of the IEE and will add more special features to make it the best choice to recruit students in Taiwan.

The structure of the event is being expanded to allow students to not only learn about study abroad opportunities, but also experience the excellence of overseas education. The title of Oh! Study¡¦s event will be changed from "International Education Expo" to "Experience Overseas Education Expo".

We will be creating special classrooms for sample classes, display areas for design and fine arts, a movie theatre to run student made films, an exhibit area to showcase excellence in the STEM fields and education technology, and special pavilions to highlight hospitality management education and travel opportunities. In addition, we are offering each school more space for those interested in setting up an interactive display area in their booths.

Here are some of the special offers for you:

  1. For the first fifty schools that register and provide us with your plan to make your booth interactive, you can increase your booth size from 3M x 2M to 4M x 2M in the Taipei venue. Submit your ideas today and we will approve your concept, or we can work with you to develop a concept for your booth.
  2. Have your school or one of its programs showcased in our special display areas. Send us your ideas, and you could offer a sample class, display students¡¦ design work, show a student film, give a demonstration of outstanding research at your school, or another interesting idea you would like to present at the event. There would be no additional cost for approved concepts, but space will be allocated on a first come, first serve basis.
  3. Create a pavilion. Any group of seven or more schools where each school registers for a booth, can create a special-theme pavilion (such as colleges or universities coming from a certain location), and we will provide you with an additional 25 square meters of space for you to use for either a special display area, meeting area and/or seminar room.

The Expo is a four-day event in Taiwan's four major cities, Taipei, Taichung and Kaohsiung with an optional day in Hsinchu. The Expo typically has 100 participants and over 15,000 attendees -- it is the best-known and best-attended event in Taiwan. It is the only major event in Taiwan to have multiple countries represented welcoming schools from Canada, the United States, the United Kingdom, Europe, Australia, New Zealand and Asia, and it is co-sponsored by the American and Canadian government representative offices in Taiwan.

Location and Dates

  • Taipei: Taipei World Trade Center, Hall # 1, Feb. 25-26
  • Kaohsiung: Shin Kong Mitsukoshi ¡V Zuoying Branch, Feb. 27
  • Taichung: Splendor Hotel, Feb 28
  • Hsinchu: Fleurlis Hotel, Mar 1

Additional Benefits for Participants

  • One-on-One Pre-Fair Interview Sessions: Two hours prior to the event opening each day, OH! Study will arrange 20-minute interviews for you with pre-screened, highly-interested students. As soon as you register, we will start promoting your school for the one-on-one sessions.

  • Sign up students at the fair: The Expo has a special promotion that encourages students to sign up at the fair -- several hundred students usually sign up! All participating schools can join this promotion by offering some sort of an incentive to encourage students to sign up. Your special offer will be listed on the Expo official web site and in the fair brochure.

  • Year-round student recruiting: Participants in the Expo will be fully integrated into the Oh! Study year-round student recruiting activities. Participants are priority schools for receiving students from our center!!

  • Catalogue: All Expo participants will be provided with a one-page colour profile in the Oh! Study seasonal sales catalogue -- free of charge

  • Website: All participants will have a multiple-page profile with their school picture and logo on the Oh! Study website, which is the most popular overseas study website in Taiwan.

  • Brochure: An attractive full-color event brochure for the Expo with your school description will be distributed to all attendees at the exhibition sites free of charge. Schools can purchase half- and full-page ads in this brochure. There will be 10,000 copies of the brochure printed.

Expo Promotions

  • IEE Promotion budget: Approximately US$100,000.

  • Media choices: Facebook, local social media, bus panel and bus stop ads, street lamp flags, website ads, brochure distribution, radio station ad campaigns, and over 200 local school visits and seminars.

Additional Services

  • Translators: All booths are provided with a translator for the five-day event. The cost of the translator is included in the fair registration fee.

  • Substitute Representative: If you cannot personally come to Taiwan to participate in the Expo, we can arrange to have a "Substitute Representative" man your booth. Substitute representative fee: regular booth registration fee plus US$150 / day

  • Accommodation: Five-star hotel in each city. Please see room rates and more details on our website. Business and mid-range hotels are available in Taipei.

  • Local Transportation: your registration includes ground transportation to Taichung and Hsinchu(Taipei) and a group high speed rail ticket from Taipei to Kaohsiung.

  • Brochure Printing: print your brochures in Taiwan and save shipping costs. Send us details of your printing request and we will send you a quote!

Additional School Promotional Opportunities

  • Fair Brochure Ads: Half- and full-page ads can be placed in the fair brochure for US$750 and US$1,350 respectively

  • Seminar Time: 50-minute seminar time slots during the exhibition can be reserved in Taipei for US$350.

How to participate

  • Standard Booth Rental:A standard booth is 3M X 2M in Taipei and 3M X 1.5M in Taichung and Kaohsiung. Booths are equipped with two chairs, a table and overhead lighting. Electrical outlets can be provided for free, but MUST be ordered prior to the fair.

  • Standard Booth Fees: Taipei (2 days) + Kaohsiung (1day) + Taichung (1 day): **$5,450. (**Note: This rate is the early bird discount rate and is only available for registrations and payments received before August 1st for the Fall Expo and December 1st for the spring event. (Payments received after this date will be charged the full amount of $5,950).

  • Defer 40% of the Registration Fees: If you are an Oh! study partnered school and sign up and pay for the event before August 1st for the Fall Expo and December 1st for the Spring Expo, you can defer $2,500 of the fees until the Oh! Study Center sends you students. This will bring your initial cost for the event down to $3,450. Contact us for details on how you can take advantage of this special promotion. (Note: Schools must an agency agreement with Oh! Study to take advantage of this offer)

  • Corner Booth Rental (Taipei): Participants can rent standard booths and reserve a space at the corner of an aisle for an additional US$500, Spaces are available on a first come, first serve basis.


Secondary School Section: The Expo will feature a special secondary school section with smaller booths and reduced prices. Booths in this section will have a 2.5M back wall, one 150cm table and four chairs. Fees for the four-day event are $3,250 and earlybird discounted rate of $2,950 payment received before August 1st for the Fall IEE and December 1st for the Spring Expo. (Note: Schools must an agency agreement with Oh! Study to take advantage of this offer)

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